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Easy Money - Killer start-ups

Nine tips to those who start a business from scratch

In the light of only just becoming feet of our fund is very interesting reflections of one of my older friend on the approaches to alignment settings their business from the bottom. I am sure that very many of his views would be very much helpful. So his words:

Most people feel a lack of money the main and almost the only obstacle to success. Is this true? I am sure it is not. Moreover, I believe that it is easy to obtained the initial investment (grants, grants, loans from relatives of people, etc.) might kill the business.

Lack of funds forces gain invaluable experience. If you get enough money to pay for all necessary staff, it is unlikely you'll be doing yourself a "dirty" work. Well, well - you might say - more time можно будет потратить на «высококвалифицированный» труд по созданию компании вашей мечты. Возможно, но вам сложнее будет чувствовать потребности клиентов, nuances of communication with suppliers, streamline processes, without losing valuable information. In the period of the business we partner with themselves went to the customers, commodity to the bank, were the drivers and store clerks and salespeople, doing coloring (our business begins with a selection of automotive paints), printed "Payment order", looking for suppliers, etc. Now, when the company's turnover in the tens of millions of dollars with these issues, of course, handled by experts which is much better than me cope with all these features. But we have an understanding of how and what is happening in the company.

Almost every businessman, если он не стал им благодаря счастливой случайности в виде, например, богатого папы или приватизации активов, прошел похожий путь.

Мотивация

Если начинающий entrepreneurs "hungry", he will "bite" in any opportunity to work 24 hours a day and work miracles. If, again, you're on the first day provided normal financing, salary, you'll want to strain it too big? Most of us do not want to, so is the way this world.

In addition, the lack of Money stimulates creativity. If you can not pay all that is necessary, willy-nilly, you start to look for creative ways to solve the problem. But in the end, in this and the essence of a competitive business - do better at the same cost or the same quality but cheaper.

If you got the money (Loans and investments), you'll be more afraid and less risk. When nothing to lose, you can afford the bold, reckless decisions, which may make you are a billionaire. And if not, then you will eventually lose nothing but gain additional experience.

One more point. Lack of money will force sell product before, because it will give much-needed cash flow. But very often the desire to bring the product to some "ideal" leads to loss of benefits in time. Me in this respect is very like the approach of programmers. They initially know that at the conclusion of work on any program it will be a lot of mistakes. But they do it, brings to market, and only then remove all the bugs. Absolutely the raw product to market, probably not worth it, but wait for "perfection" often, too, does not make sense.
Whose trick?

Recently, I often encounter a situation where all efforts are focused on startups seeking investment. This leads to the fact that product development does not have the time and effort. Moreover, these startups tend to "please" the investor and not the client. What this could lead? In the best case - the loss of time, at worst - the focus on the business product.

So, in conclusion, there is a very good chance that there is no money in the beginning you just have no will. Guy Kawasaki says that the chances of getting VC funding is much lower than the probability of getting lightning while standing on the bottom of the pool on a sunny day. And then, without receiving the expected investment, you do not start a business. Or maybe your business is not attractive to angels and venture capitalists, but that does not mean you have to abandon it. By the way, Apple, Microsoft, eBay and many others started with Bootstrapping (development without external funding).

advice to those who start completely from scratch

If I even managed to convince anyone that the money at an early stage can be evil there is still a question: how to create a company without them? I once said something that started his business with $ 100. Rental managed to negotiate a postponement, for equipment and supplies, too. Of course, it was not a Class A office in central Moscow, a modest room in a dilapidated Research Institute on the outskirts, and equipment was heavily used. But the work can be. Salary just to pay first, there was nothing, and I had to do everything myself.

Many businesses started from scratch, their start-up capital was less than your current salary. Read Richard Branson, frank story Oleg Tinkoff ("I like everything") or a history of Chichvarkin. They were able to start really from scratch and became superuspeshnymi (sorry, that Eugene is now such a situation, but I hope that his "finest hour" still to come).

try to formulate some tips that maybe someone can help:

1. Do everything yourself. Believe me, at the initial stage of this possible. I often send business plans to people who spent several years in large companies and try to copy the business model, which met there. Often I am in these plans see something like: "the marketing department - 5 people, planning and finance department - 3 persons, the procurement unit - 2 person," etc. And it is moreover, that this is a very small project. It does not happen. Rather, it happens in big companies that decide to open a new direction and allocate to all the necessary resources. But this is not business, that's another story.

2. Of course, sometimes without specialized expertise is necessary. Find young enthusiasts who do not have a name, but full of energy. Do you have a chance to convince them to take part in the project for future share. And if you can not inspire anyone the idea, if you can inspire her to your customers? How do I find them? Startaperskie go to different events. For example, Harvest - to make superactive, positive and competent guys. I've seen already a lot of projects that came to Harvest with "naked" idea, for two days, they found experts convinced them in the light prospects and are now successfully developing. By the way, and the first orders, and some money first found there.

3. Try to negotiate a postponement payment with all of your suppliers. Believe me, it is possible. Difficult, but possible.

4. Think about how to earn a point where your product is not yet ready, for example, offers consulting, training, something else.

5. Do not rent office ahead of time - you can use the house, garage, cafe, business incubators.

6. Do not buy anything that can be rented. For the profit and loss account is likely to be worse, but the initial cash flow path is much more important profits.

7. Use any of the alternatives - a lot can change, to take, to share. I know a young team, which now doing an internet project for a relatively large company "for free" - in exchange for the ability to use office computers and access Internet for their own startup.

8. Divide your Napoleon plans to conquer the market in small steps, start small. The other day talked with Eugene Demin (toothpaste "Splat"), so he told how, unable to get to the big chains, who personally went around a small pharmacy, and where could agreement, he would get in the shelves with their pastas and attract buyers. After a while it became much easier to talk with the larger players.

9. Put intangible goals. It works. If you will do everything in order to improve the lives of your customers, then money will appear. Can not prove it, but trust me - it works.

Lack of money - it's an excuse. Just start to act! And believe in yourself!

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Swiss franc reached record against the dollar and euro

Before I finally go on New Year's holidays, I would like to share positive news with our customers, which is well articulated in the report of the financial agency AFP:

course the Swiss franc during trading on Dec. 30 has reached historic highs against the dollar, euro and British pound. The euro fell below $ 1.24 franc, the dollar - up to 0.9374 francs, a pound - up to 1.4525 francs.

franc rose against the dollar during the session at 0.9 percent, while the euro - on 0,8 percent. The rise of the Swiss currency is explained the rise in world markets in general, amid reports of continued growth in Chinese industry.

growth rate franc complicates the situation for Swiss producers who suffer losses because of the expensive currency. However, the Central Bank of the country due to the historically lowest refinance rate no leverage to In order to prevent the strengthening of the franc.

According to experts' forecasts, due to lower export volume growth in Switzerland has fall from 2.7 percent in 2010 to 1,5 percent in 2011.

I'd add: transaction franc yielded 2% of the profits from the total capitalization of the fund.

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EURUSD

end of the year traditionally hampered forecasts for the euro-dollar. Exacerbating the situation is very difficult and unstable situation in the euro area, the debts which do not allow the euro to go to an acceptable level for the European Central Bank. The last four days volatility is large enough, were bruised foot some of the many large private traders, passed important price levels, which, unfortunately, failed to keep positions gained.

Our fund goes to the New Year holidays, respectively, all open positions have either been closed or are closing, and wants its customers and readers of this blog is a successful New Year health, luck and a strong trend in the financial markets. Until next year!

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Hedge Funds: A Global Perspective and Russia

Our hedge fund operates in Europe, mostly to European investors, but due to the origin of its owners and managers have contacts with the countries of the former Soviet Union, respectively, and there are several Russian-speaking clients. Therefore it is interesting to compare the attitude of Western man and man, our 'to such a financial instrument, which is the hedge funds.

Another long Russian investors will have to explain what it is - the hedge funds. Once seen, they do not often travel through Runet looking for a suitable hedge fund and generally any information on this account.

Among those who have an idea of this financial instrument is dominated by asset managers, Undergraduate and graduate students. Still, of course, journalists who write on financial topics, although they are unlikely to try to deeply understand the subject - rather, just make on the life of spectacular material.

far as is known hedge funds abroad? You can make a search query «hedge fund» and obtain a list of nearly two hundred books that are entirely devoted to describing hedge funds as a financial instrument, or containing mention of them. And this is only a small fraction of existing in the west of the literature on the subject.

In addition, there are several dozen more or less serious case of Internet resources, a few Institutions claiming to institutions specialized in the study of hedge funds, as well as a decent number of research and consulting firms, from time to time releasing their reviews of the market.

In Russia, there are entire two books, one website and legislative innovations that do not cause much inspiration from the professionals.

interesting to compare the tone, which highlights the life of the hedge funds to Russian and foreign media.

Abroad Hedge funds have become a serious financial instrument that uses a wide range of investors: from wealthy individuals to large financial institutions such as pension funds. Therefore, the publication in English of information resources in recent years tell us about how "poor" Hedge funds are rigid plan that SEC, then the legislators of the EU regulation and how the public in the face of small business managers of large companies, some officials and even church periodically rise to their defense.

In Russia, a news story on hedge funds do not. Therefore, journalists must take that somehow we can apply (or understanding) for the Russian reader. In this case, the tone of the publications rather be called a negative-ironic. For Russian Reader hedge funds are seen as monsters generated to destroy the financial system.

In a recent publication even highlights that "ordinary Russian mutual funds managed to beat the Overseas hedge funds and their leverage." And, as always, forget to mention what a "gift" will make the Russian Funds to its investors in an already not close in 2008 and that the cumulative returns of hedge funds over a long interval will be inaccessible to "ordinary" Mutual funds.

mutual funds - it is certainly not a financial instrument with which it makes sense to compare hedge funds. Mutual funds, despite the greater accessibility, in fact, designed for investors who understand what is happening in the market now and what will happen in the future.

Many hedge funds for almost most favorable for investment 10 years forgotten in the time that such a risk and turned into the same mutual funds, applying the strategy of «long only». However, the crisis forced them to be smarter. Now the level of leverage they have lower, and hedging again increasingly finds a place in the portfolio.

Hedge funds are once again becoming the most appropriate tool for investors who do not wish to make active investments in the financial markets, seeking to protect their money and at the same time obtain a reasonable return. To fund that focuses on long-term existence in the market, three-digit returns - it is rather less than dignity. She talks about high-risk operations fund.

In Russia, yet only learning to deal with risks. The case is a long and literally expensive. Change Psychology and attitudes to all sorts of innovation happens not once, but on the basis of experience (preferably, of course, positive) work with a particular financial instrument. Perhaps that is why the majority of Russian (and all Russian-speaking potential customers) is still too early to have their own similar tools. Yet we must gradually gain experience, move forward and try to keep up with the world's leading financial trends, one of which is just the same and are hedge funds.

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EURUSD forecast

Today was a classic case of confirmation of the reality of technical analysis. Course, bounced off the 1.3360 resistance zone. powerfully rushed down, showing an excellent opportunity to play on the slide. Resistance at 1.3175 was broken in one fell swoop, sognaliziruya the willingness to go the dollar to the bitter end against the euro. My prediction is that further development: If the dollar hold out punched below the resistance level, we can expect further move down to 1.3080 (next level).

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most profitable hedge fund - Quantum Endowmen

Since its inception ten leading hedge funds, earned 153 billion dollars - a third of revenues across the industry, provided 7 thousand companies. As follows from a study conducted by LCH Investments, became the most profitable fund billionaire and philanthropist George Soros's Quantum Endowment.

Founded in 1973, hedge-fund Soros Quantum Endowmen brought to its customers 32 billion dollars

As estimated by experts LCH, the George Soros Foundation since its inception, bringing investors to 900 million per year. The total return of a fund with 300 employees turned out to be for a specified period of higher total returns Apple, which employs more than 30 thousand employees. In a similar Compared wins Quantum and Alcoa, one of the 30 largest manufacturing companies in the U.S., says Financial Times.
the second place LCH put hedge fund Briton John Polson Paulson & Co., Which since 1994 has brought its investors of $ 26.4 billion is only slightly less than Boeing profits over the same period. However, funds Dzh.Polsona and Soros earned since grounds more than Walt Disney or McDonald's. Even closing the top ten fund ESL for 22 years of existence has brought investors more than earned a British airline British Airways.
"A situation where a company that produces nothing, earns more organizations actively involved in the real economy is a concern. You must be extremely vigilant with industries that are big and opaque. They could potentially collapse, adversely affecting the entire financial system, " - Told RBC daily Investment Officer Investment Management Justin Urquhart Stewart.
, however, can boast of great successes, not all. "There are excellent managers, who have earned a ton of money, but for the remaining 7 thousand funds experience very strong disappointment "- the chairman of LCH Investments Rick Sopher. According to him, leading hedge funds share one trait: they have tightly controlled the inflow of capital to avoid becoming too large and unwieldy to the detriment of strict adherence to their investment strategies.


My comment: Nuu, ie there is still something to strive for ... :-)

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